FROM SCREENSHOT TO LAUNCH

Build an App Store screenshot set that explains your app.

Short answer

Make one to ten screenshots at 1206 × 2622 pixels, a size in the iPhone set Apple's specifications require (1179 × 2556 also counts; checked 15 October 2026), as PNG or JPEG with no transparency, and add a 13-inch iPad set if your app runs on iPad. In Brayer, start from the free App Store iPhone scene, already 1206 × 2622, give each page one message and one real screen, and export each page free.

Give each image one job: introduce the outcome, show the main interaction, then answer the next question. Here is a practical workflow for turning real app screens into a coherent listing and launch set.

By Álex Coca · Published 21 September 2026 · Updated 15 October 2026

An App Store iPhone screenshot for the fictional Simmer recipes app: the headline 'Dinner, sorted in 25 minutes.' above the phone on tomato red — Made in Brayer using fictional sample artwork. Open this editable scene.

Start with three specific messages

For the fictional Forma running app in our example, the sequence might be: ‘Find your next run’, ‘Follow your weekly progress’, and ‘Build a routine that fits’. Each headline needs a real screen that demonstrates it. This is a planning example, not a claim about conversion rates.

Capture the current app with sample account data. Use consistent language, theme and status-bar treatment. A large phone with one readable screen usually communicates more than several small screens competing for attention.

Set exact dimensions before arranging the design

The free App Store iPhone scene in Brayer starts at 1206 × 2622: a headline over an iPhone, ready for your screen. To use another layout, open it, switch to Full editor, and choose iPhone 6.3″ (1206 × 2622) from the Apple section of the canvas Output preset. That size belongs to iPhone with Dynamic Island (medium display), the iPhone set Apple's specifications currently require. iPad 13″, Mac and the 6.9″ large-display size sit beside it. The wide two-phone example is useful for a website; reposition or remove a phone for a portrait listing image. Add a short headline above the remaining device and leave space around its edges.

Apple accepts one to ten screenshots per device size as .jpeg, .jpg or .png, with no alpha channel or transparency. If the interface is the same on every size, you only need screenshots at the highest required resolution; App Store Connect scales them down for smaller devices. iPhone Duo screenshots become required from April 2027 for apps built with the iOS 27.1 SDK or later. Confirm the slots App Store Connect shows for your app before preparing every localization.

What to upload, from Apple's screenshot specifications; checked 15 October 2026. Every size and device is in our App Store screenshot sizes guide.

Display	Size in pixels	When you need it
iPhone with Dynamic Island (medium display)	1206 × 2622 or 1179 × 2556 portrait; 2622 × 1206 or 2556 × 1179 landscape	Required: Apple's required iPhone set
iPhone with Dynamic Island (large display)	1320 × 2868, 1290 × 2796 or 1260 × 2736 portrait, or the same sizes in landscape	Not in Apple's required-sizes list, but its iPhone with Face ID (large display) row calls a large set required when this one isn't provided; check App Store Connect
iPad 13-inch display	2064 × 2752 or 2048 × 2732 portrait; 2752 × 2064 or 2732 × 2048 landscape	Required if the app runs on iPad

Already made a 6.9-inch set? Convert it

A page made at 1320 × 2868 (Brayer's App launch store scenes use that size) becomes 1206 × 2622, a size in the required set, without redrawing. On each page, open Sizes, choose iPhone 6.3″ · 1206×2622 under Apple as the destination, keep Layout on Fit and add it as a page. The two sizes have almost the same shape, a width-to-height ratio of 0.4603 against 0.4600, so Fit keeps every layer where it was and adds only a sliver of background.

Keep the 1320 × 2868 page as well. Apple's required-sizes list doesn't name a large-display set, but its iPhone with Face ID (large display) row calls one required when no large Dynamic Island set is provided, so check what App Store Connect asks for. Uploading it yourself also fills that slot with your own layout rather than a scaled copy of another size.

Duplicate the structure, then change the story

Add pages for the next features and replace the image in each phone. Keep the headline position, font and background consistent. Change the screenshot crop when a feature needs more detail; duplicating a page does not mean every interface must use the same crop.

Check every page at a small viewing size. If the headline needs two reads or the interface is impossible to identify, shorten the copy or enlarge the screen. Repeat the review with the longest translation before producing the final set.

For a worked example, localize one screenshot into English, Spanish and German. The walkthrough uses one Brayer design with three language variants and includes the actual exported files.

Export, inspect and keep an editable copy

Free exports each page as PNG or JPEG at its exact size, up to 3,000 px on the long side, with no watermark and no account; every size in the table fits. Keep transparency off; JPEG is a useful choice when the upload requires no alpha channel. Pro can download the pages together as a ZIP. Both plans can save a portable project backup.

Open the downloaded files and check their pixel dimensions, spelling and crop before submitting. Brayer creates the artwork; App Store Connect performs the submission checks. Keep the original captures so you can update a screen without recreating the composition.

Check the source requirements

Product features and submission requirements can change. These official pages support the comparison or specifications above.

iPhone mockups

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Try the example